Film, video and TV production emits 13 tonnes of Co2 per hour of content created. That’s the equivalent of driving around the entire circumference of the earth.

We’re on a mission to change that, which is why all of High Tide’s productions are sustainably focused.

High Tide film crew holding a camera on a swimming pool balcony making music video for Community Swimming Pool.

What’s InVoLVED?

Before filming, we assess the environmental impact of a typical video production. By estimating this potential footprint, we can then get to work minimising the impact as much as possible.

After the shoot a report is then created for the client, showing the footprint of the production and pinpointing the most impactful areas.


Through our sustainably focused productions we’ve achieved a 57% average CO2 reduction. This process supports the environment while also equipping clients with insights and learnings into reducing their footprint on future shoots.

But our commitment to sustainability is not just good for the environment, it’s savvy for businesses. By cutting waste in resources, time and money our approach delivers a better return on investment for all our clients.

At the end of the day, it’s simply about making better films for a better planet.

To find out more, contact us.

Eathan Currie's hand with his film camera with water in the background.