Children First

Scotland’s National Children’s Charity

A TV ad campaign spotlighting the urgent challenges faced by children in Scotland today – expressing the vital work that Children First are doing to help.


Working alongside Stand Agency, we were tasked with creating a series of four ads for the charity, Children First, as part of their recent rebrand. 

Each ad was designed to raise awareness of the stark realities faced by children in Scotland and to encourage viewers to take action by donating to Children 1st. The campaign highlighted the challenges these children encounter, capturing the poverty, neglect, abuse, and trauma they face every day.


Shooting four distinct films in just two days was a significant challenge.

Each ad needed its own unique tone, message, set design, and shot list, all while filming in a single location. But with a cast of five talented child actors and a super talented crew of 10 we were able to successfully create all four films and spread a powerful message about protecting Scotland’s children.


Our Approach

As well as producing, directing and shooting all four films, we also handled the following tasks during production:

Storyboarding
Shotlisting
Scheduling
Casting
Assembling Crew
Sourcing Locations
Dressing Locations
Sourcing Props and Costume
Moodboarding
Editing
Sound Design
Colour Grading
Clocking for Broadcast

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What We Delivered

4 x 60 sec ads
4 x 40 sec ads
8 resize cutdowns in 9:16 and 1:1
Stills for leaflets, annual reports, website, organic and paid social.


It was so great to support Children First on this journey and to be part of a project with such a vital cause at its core.

Looking to make a TV ad? Get in touch.

Client
Children First
Agency
Stand
Director
Ross Johnston
Producer
Alex Porter-Currie
Camera & Edit
Eathan Currie
Gaffer / Lighting
Dan Koss
1st AC
Chester Harvey
Hair & Makeup Artist
Maddy Drewell
Costume
Karen Shields
Stylist
Nazia Mohammed
Production Assistant
Dewi Ratri
Production Assistant
Alana Roberston
Production Photographer
Kevin Thomson
Talent
Georgia Gillies, Madiou Diallo, Everly Rose Smith, Ben Smith, Eva Connelly

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