Crafted Babywear

A short film for children’s book illustrator, Catherine Rayner, to celebrate the launch of her charming babywear range, inspired by some of her beloved characters.

By following Catherine’s journey from initial design to the finished product, we were able to capture her passion for sparking children’s imaginations and promoting the idea that storytelling should be an integral part of everyday life.

Our goal for this film was to reflect the thoughtfulness and care Catherine infuses into each piece of clothing, emphasising the value of investing in products that are designed with love and purpose.

Capturing footage of Catherine in her workshop as she created and designed her babywear range allowed us to enter her creative world and gain insight into her artistic process.

This approach not only celebrated her craft and artistry but also conveyed her commitment to quality.