Down The Drain
it’s a prank bro.
When LUX approached us with the idea of creating a prank video highlighting the impact of drink waste in Scotland, we knew that we were in for a good time.
It was vital that we made the production sustainable, to ensure that our practices reflected the message of sustainability being communicated in the film.
To find out more about how we make our productions sustainable, take a look at our process here.
Edinburgh’s Neighbourgood Market, was the perfect setting and afforded us the ability to takeover a pre-existing bar and rig it out with over 6 different cameras and microphones.
Thankfully all of the prankee’s took it in their stride and no feelings were left hurt after a free cocktail or two.
Take a closer look at how we made this project as sustainable as possible.
“LUX worked with High Tide on a video campaign and we would highly recommend. Creative, collaborative and fun! We also loved all the hard work that Alex and the team put into making sure our production was sustainable, something that was really important to our client, and helped us as an agency consider production in a different way.”
Charlotte Leith – Creative Director at LUX | The Food & Drink Agency
- LUX | The Food & Drink Agency
- Love Food Hate Waste Scotland
- Ross Johnston
- Alex Porter-Currie
- DoP & Edit
- Eathan Currie
- 2nd Camera & Lighting
- George Harwood
- Assistant Camera
- Callum Boath
- Marcin Knyziak
- Production Assistants
- Alana Robertson & Drew Travers
- Evans Khumalo