Down The Drain

Zero Waste Scotland

Down The Drain

During the summer of 2022, we collaborated with LUX | The Food & Drinks Agency and Zero Waste Scotland to create a memorable film to highlight drink waste in Scotland.

it’s a prank bro.

When LUX approached us with the idea of creating a prank video highlighting the impact of drink waste in Scotland, we knew that we were in for a good time.

It was vital that we made the production sustainable, to ensure that our practices reflected the message of sustainability being communicated in the film.

To find out more about how we make our productions sustainable, take a look at our process here.

Still image of the camera from our sustainable shoot.
Still image of our equipment on the film.

Edinburgh’s Neighbourgood Market, was the perfect setting and afforded us the ability to takeover a pre-existing bar and rig it out with over 6 different cameras and microphones.

Thankfully all of the prankee’s took it in their stride and no feelings were left hurt after a free cocktail or two.

Take a closer look at how we made this project as sustainable as possible.

“LUX worked with High Tide on a video campaign and we would highly recommend. Creative, collaborative and fun! We also loved all the hard work that Alex and the team put into making sure our production was sustainable, something that was really important to our client, and helped us as an agency consider production in a different way.”

Charlotte Leith – Creative Director at LUX | The Food & Drink Agency

LUX | The Food & Drink Agency
Love Food Hate Waste Scotland
Ross Johnston
Alex Porter-Currie
DoP & Edit
Eathan Currie
2nd Camera & Lighting
George Harwood
Assistant Camera
Callum Boath
Marcin Knyziak
Production Assistants
Alana Robertson & Drew Travers
Evans Khumalo

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